Mailigen Announces Integration with Bitrix24, Creating Seamless Lead Nurturing Experience

Europe’s leading email and integrated marketing service provider, Mailigen, has announced integration with the client relationship management (CRM) tool provider, Bitrix24, creating seamless lead nurturing experience for more than half a million organizations.

Keeping pace with marketers’ need for more streamlined email marketing services, Mailigen has released a new extension for Bitrix24, a social collaboration, communication, and management tool provider that is used by more than 500,000 organizations. The new integration allows Bitrix24 users to take full advantage of Mailigen email marketing services and lead nurturing within the Bitrix24 portal.

Consumers prefer email as a channel for product research and post-sale follow-up, according to the Economist Intelligence Unit report “Minding the Marketing Gap.”* Nurtured leads make 47{bfa08a400c7550404055ff04715e84c9172815d33c25eb3b84e230636ecdc007} larger purchases than non-nurtured leads; moreover, businesses that use marketing automation to nurture prospects experience a 451{bfa08a400c7550404055ff04715e84c9172815d33c25eb3b84e230636ecdc007} increase in qualified leads.** Mailigen’s latest integration allows Bitrix24 CRM users to embrace this consumer preference and nurture leads and existing client relationships with the help of email campaigns that are tailored to particular client behavior and lifecycles based on client purchases, registration, and source data aggregated in the Bitrix24 CRM program.

“Lack of nurturing is a common cause for leads not converting to sales. Our email marketing solutions place invaluable client data at its users’ fingertips. Besides, email campaign creation itself will require only three steps in the Bitrix24 portal, thus saving precious time and labor. The Bitrix24 users will not have to manually download and upload the latest contact lists to send email campaigns, as contact lists will synchronize automatically. Therefore, they will not have to switch between the Bitrix24 customer relationship management and the Mailigen system to create email campaigns,” stated Janis Rose, CEO at Mailigen.

Mailigen’s integration with Bitrix24 connects the two platforms, allowing contact lists to be synchronized and for CRM users to utilize Mailigen email marketing tools without leaving the Bitrix24 portal. Bitrix24 users will be able to manage contact lists, use filters for contacts, companies and leads, launch email marketing campaigns, view statistics and evaluate campaign effectiveness. Find out more about the solution in the Mailigen website The plugin is free of charge, and users are charged only for the email marketing software, which is available for a 30-day trial period with access to all features.

Integration with Bitrix24 is another milestone as Mailigen increasingly works on developing commerce-related technologies and integrations to serve the business community. In 2014, Mailigen most notably launched integrations with two e-commerce platforms, Shopify and Magento. Mailigen has integrations with various CRM programs such as Stripe, Xero, Capsule CRM, Batchbook, Zoho, Highrise and Harvest; however, integration with Bitrix24 is by far the most advanced. 

About Mailigen is one of the world’s leading web-based email marketing services for any size of business or organization, as well as for individual users. Mailigen offers email, mobile, and social media marketing to customers in more than 100 countries all over the world. Its primary goal is to help marketers communicate with their audiences via email, and thus grow their businesses. For more information, please visit

* The Economist Intelligence Unit report “Minding the Marketing Gap”
** The Annuitas Group,