About the Book
The book "Leveraging eCommerce for International Trade" focuses on providing small and medium enterprises (SMEs) with insights and strategies to harness the power of eCommerce in their international trade endeavors. It begins by introducing key definitions and highlighting the importance of international trade for SMEs. The book explores the benefits of eCommerce, including wider market access, lower costs, increased revenue, and enhanced customer engagement. Practical steps are outlined to leverage eCommerce effectively, such as conducting market research, building an eCommerce website, selecting appropriate payment options, optimizing product listings, and implementing efficient shipping and logistics. The book also addresses the challenges and risks associated with eCommerce, including infrastructure limitations, cybersecurity threats, language and cultural barriers, and legal and regulatory concerns. The concluding chapters recap the key points, discuss the future prospects of eCommerce in international trade, and provide final recommendations and insights.
