Kids Insights Hits The Jackpot

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(Pictured, left: Angel Investor, Adam Kara, and right: Managing Director of Kids Insights, Nick Richardson, at the Children’s Global Media Summit 2017)

As of December 2017, Kids Insights, the UK’s leading market intelligence resource on all thing kids, aged 4-18, are delighted to announce that they have secured a 6-figure investment sum to cement them as the most comprehensive market research agency in the UK.

Investor Adam Kara; a successful entrepreneur from Manchester has experience in multiple sectors, notably; Litmos Heroes, an online service dedicated to “saving the world from boring learning”. Offering a subscription-based service, similar to Kids Insights, Adam was able to spot a niche gap in the market with Litmos Heroes, which is something he is confident that Managing Director, Nick Richardson, has done at Kids Insights.

Already ahead of the competition, Kids Insights produce 16 in-depth insight led reports (four per quarter) highlighting what kids are consuming, how they are behaving and what is influencing them both on and offline. Their new online portal and reports are derived from Kids Insights surveying more than 400 (age and gender balanced sample) kids aged 4-18 every single week (20,000 a year).

The investment was timely, as Kids Insights have just launched their unique online portal that provides subscribers with access to “real-time” data, enabling brands to interrogate and drill down into the data to build specific queries and reports for their own individual needs. The online portal which can be accessed 24/7, 365 days a year has been developed by the business over the last few months and has received much recognition including being shortlisted for an outstanding innovation award.

Managing Director Nick, is extremely excited about the investment:

“It’s fantastic that we now have Adam on board. His wealth of experience in marketing and similar business models really gives us that extra element that I feel will contribute massively towards our success.”

Adam added:

“It’s great to see a team so passionate about a product, and their willingness to strive for success. After meeting the whole team, I think that Nick has done an excellent job in grouping together a group of such driven individuals, which is exactly what any business needs.

For a free five day trial and an example report please visit the Kids Insights stand or email

A brief overview of Kids Insights four reports are:

  • Screen Scape: is the definitive digital report into kids’ content specifically what kids are watching, playing and talking about!
  • Leisure Measure: is the comprehensive guide to what kids are doing offline, from how they spend their time, who they spend their time with and what they enjoy doing and what they are currently consuming.
  • Reach Meter: provides a detailed look into kids’ online behaviour – providing a detailed understanding of their online behaviour by day, time, and seeing which platforms are successful in engaging kids.
  • Trend Alert: looks into what the latest trends are in the world of kids, and looks to identify what has caused these trends, and what kids think will be the next big thing!

For media and PR enquiries please contact Al Clarke on 07769 151602 or email