Kids Insights bringing the Industry Real Insights in Real Time

Kids Insights, the most comprehensive and dynamic market intelligence resource for all things kids, tweens and teens in the UK, is today (4th December 2017) proud to announce the launch of its new online portal. The portal provides companies with direct, real-time access to their data and insights.

Already ahead of the competition, Kids Insights produce 16 in-depth insight led reports (four per quarter) highlighting what kids are consuming, how they are behaving and what is influencing them both on and offline. Their new online portal and reports are derived from Kids Insights surveying more than 400 (age and gender balanced sample) kids aged 4-18 every single week (20,000 a year).

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Example of a page from the Kids Insights portal

The online portal will provide brands access to “real-time” data, enabling them to interrogate and drill down into the data to build specific queries and reports for their own individual needs. The online portal which can be accessed 24/7, 365 days a year has been developed by the business over the last few months and has received much recognition including being shortlisted for an outstanding innovation award.

Nick Richardson, Managing Director of Kids Insights comments;

“When we spoke to clients earlier this year of our idea to develop a portal, we were amazed at how strong a reaction we received. Since then our research and development team have worked tirelessly on developing, testing and fine-tuning the portal and I speak on behalf of the whole team at how absolutely delighted we are to launch our offering. There is no doubt that in today’s increasingly competitive and dynamic marketplaces, that reliable, up to date and tailored market intelligence can be the difference between success and failure and we encourage companies to try our free five day demo for themselves”

For a free five day trial and an example report please visit the Kids Insights stand or email

A brief overview of Kids Insights four reports are:

  • Screen Scape: is the definitive digital report into kids’ content specifically what kids are watching, playing and talking about!
  • Leisure Measure: is the comprehensive guide to what kids are doing offline, from how they spend their time, who they spend their time with and what they enjoy doing and what they are currently consuming.
  • Reach Meter: provides a detailed look into kids’ online behaviour – providing a detailed understanding of their online behaviour by day, time, and seeing which platforms are successful in engaging kids.

Trend Alert: looks into what the latest trends are in the world of kids, and looks to identify what has caused these trends, and what kids think will be the next big thing!