Emmanuel Jacobs

Emmanuel Jacobs

Co founder of Shoptreo

Emmanuel Jacobs - Member of the Business Councils for Digital Commerce, International Trade Policy and Supply Chain


Emmanuel Jacobs stands as a paragon of innovation and foresight in the realm of retail and e-commerce as the Co-founder and COO of Shoptreo. Under his stewardship, Shoptreo has emerged as a transformative force, offering novel retail financing solutions that empower fashion distributors with credit to streamline supply aggregation and facilitate business expansion. His vision has been pivotal in fostering connections between fashion distributors and manufacturers, thereby simplifying trade dynamics and catalyzing growth within the industry.

Jacobs' journey into the digital commerce sector was sparked by personal observations of the challenges faced by his parents in the traditional fashion trading markets. Witnessing firsthand the hurdles of high costs and the lack of digital tools that hampered their ability to secure retail credit for business growth, Jacobs was inspired to create a scalable solution. His passion for addressing these challenges led to the birth of Shoptreo, a platform designed to revolutionize the fashion distribution landscape.

With a BSc in Communication from the University of Benin, Nigeria, and a rich 9-year tenure in tech, finance, and the informal market, Jacobs brings a wealth of experience and insight to his role at Shoptreo. His entrepreneurial spirit is further evidenced by his successful founding of two businesses prior to Shoptreo, including Classic Academy, a coding school aimed at providing underprivileged children with access to technology and robotics education.

Jacobs' professional journey is marked by several proud accomplishments, notably the establishment of Classic Academy. His commitment to leveraging technology for societal betterment and unlocking the potential of young minds stands out as a testament to his dedication to giving back to the community.

The retail and e-commerce industry, particularly in Africa, has witnessed significant evolution since Jacobs embarked on his journey. The rise in internet adoption and digital technology among SMEs in the fashion industry has been transformative. Shoptreo has played a crucial role in this transformation by providing digital solutions that reduce purchasing costs and offer retail credits to fashion merchants, thereby fostering growth and expansion.

Looking ahead, Jacobs envisions the Nigerian fashion industry becoming a powerhouse of African fashion within the next decade. He is particularly excited about the trend towards sustainability and the growing internet adoption in African informal fashion markets. Shoptreo's alignment with these trends positions it to capitalize on the opportunities presented by the digital age and the shift towards environmentally conscious fashion choices.

For those aspiring to enter the industry, Jacobs advises a deep understanding of the market and maintaining close connections with customers. His resilience in the face of setbacks and challenges is driven by a positive outlook and the belief in seizing every opportunity to learn and improve.

Drawing inspiration from renowned Nigerian businessmen like Tony Elumelu and Aliko Dangote, Jacobs is motivated by the potential within Nigeria and Africa at large. Beyond his professional endeavors, he enjoys watching movies and traveling, reflecting a well-rounded personality that values both work and leisure.

Emmanuel Jacobs' leadership at Shoptreo not only exemplifies entrepreneurial brilliance but also highlights a commitment to leveraging technology for the advancement of the retail and e-commerce sector. bnvbHis journey reflects a harmonious blend of innovation, social responsibility, and an unyielding drive towards transforming the fashion distribution landscape for the betterment of society.