Interview with Sanjay Basu of Far Horizon Tours Pvt Ltd

Q: Can you please tell us a little bit about yourself (personally and professionally) 

We started as adventurers and then came into the adventure travel business to explore and develop the Natural Heritage of India and Experiencing the Natural History and Living Cultures in the midst of India’s great natural heritage. We have developed unique products in the deserts and rivers of India and hope to further develop in the jungles, mountains and seas of India.

Q: How did you get started in this business? 

I started as a trekker and mountaineer in the early 1970s and then went into adventure travel in the early 1980s. From Adventure Travel we went into Cultural Travel and then created a brand for Soft Adventure Travel or, a daytime soft adventure followed by a night of luxury and comfort in safari style.

Q: Can you describe your customers / what type of customers do you have? 

Our clients are mainly elderly Western travellers from US,UK, Canada, Australia and Europe with some elderly discerning Indian travellers too.

Q: What are some of your “keys to success” in building your customer base? 

A constant process of creating new experiences including infrastructure projects like luxury camps, eco-lodges and river cruise boats. High standard of quality and customer satisfaction at an attractive value.

Q: Is there anything about your business that you feel makes it special? 

The unique products that we have in the form of our river cruise boats and safari eco-lodges makes our product line and experiences offered different from those offered by our competitors.

Q: Where do you see your business in the next year? In the next five years? In the next ten years? 

We are growing at a healthy 10{bfa08a400c7550404055ff04715e84c9172815d33c25eb3b84e230636ecdc007} and in the years 2017-18 we should see ourselves with a growth of 30{bfa08a400c7550404055ff04715e84c9172815d33c25eb3b84e230636ecdc007}. In ten years we hope to add to our unique product line and see the business to have grown by three folds.


Sanjay Basu
Far Horizon Tours Pvt. Ltd.
“Experiencing the Living Cultures of India”
#50LGF Charmwood Plaza, Eros Garden
Faridabad, Haryana 121009
Phone: 91-129-4098000, +91-9899363834