Interview with Richard Januszek of Escape Fitness

Q: Can you please tell us a little bit about yourself (personally and professionally)?
A: I am the Managing Director of Escape Fitness Group which is wholly owned and managed by my close family, including my four grown up children.

The business employs over 100 people with turnover for this year expected to be over £20M. Escape has bases in the UK, USA, Germany, Poland and Thailand, manufacturing and distributing commercial fitness equipment to over 80 countries.

I am also a member of the IoD and a qualified Mechanical Engineer, working for over 20 years in the Security Printing industry before staring Escape Fitness with my wife and eldest son 18 years ago.

Q: How did you get started in this business?
A: My eldest son was into body building so it was a natural progression once the my children grew up that we should have a family business focused on something we love and have expertise in.

Q: Can you describe your customers / what type of customers do you have?
A: Mainly distributors on a business to business basis, worldwide.

We also sell directly to other major fitness equipment manufacturers and national gym chains.

Q: What are some of your “keys to success” in building your customer base?


  • We have a large IP portfolio and invest heavily into product development.
  • Providing high end quality products to the fitness industry.
  • Providing training and education to support our product range.
  • Hard work.
  • Trading on a worldwide basis at an early stage in the history of the Business.

Q: Is there anything about your business that you feel makes it special?
A: Being recognised as leaders in our branch of the fitness industry.

Q: Where do you see your business in the next year? In the next five years? In the next ten years?
A: Continuing to expand in the US and Far East for the next five years. In ten years, who knows!

Richard Januszek

Richard Z Januszek
Managing Director
Escape Fitness

Escape Fitness

Tel: +44(0)1733 313535
Fax: +44(0)1733 316539


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Escape Fitness