Interview with Philip Ingegneri of Kristal Electronics Australia

Q: How did you get started in this business?

We started in 1987 importing and distributing spare parts for the Television repair Industry. This evolved to complete units to where we are today, selling many items related to Digital Television distribution.

Q: Can you describe your customers / what type of customers do you have?

Our customers are re-sellers, wholesalers, repairers and integration specialists. Our products are sourced/manufactured by factories for us to our specifications, we test them and distribute them throughout Australia and the rest of the world.

Q: What are some of your “keys to success” in building your customer base?

Providing solutions not just products. We design systems and provide the solution to achieve the goal

Q: Is there anything about your business that you feel makes it special?

We listen to our customers and acquire the right products and design the right solutions to meet their needs.

Q: Where do you see your business in the next year? In the next five years? In the next ten years?

We want to expand our customer base to Europe, Middle East, and North and South Americas.

Filippo Ingegneri

Philip Ingegneri
Managing Director
Kristal Electronics Australia
Phone: +61 7 47287704
Fax: +61 7 47287759
philip@kristalelectronics.com
www.kristalelectronics.com