Interview with Lance Brown of Black Bag Coffee Roasters (Melbourne , Australia)

Q: How did you get started in this business?

I studied Hotel Management and Catering in Melbourne Australia and was working in 5 Star hotels for a number of years after graduating, Coffee in Australia was then just gaining some momentum, it was nothing like the monster  it is today, I was dealing with an International coffee company at the Hotel  who obviously saw some potential in what I was doing , one thing lead to another and 20 years later I am still doing what I learnt to love and that was Coffee and the World Coffee Industry

Q: Can you describe your customers / what type of customers do you have?

Our Black Bag Coffee Roasters customers recognise that Commercial coffee no longer has to be to be a “low-grade price driven commodity”, customers in Australia recognize and appreciate great well made coffee and  with so many amazing Coffee farms around the world we can now access quality coffees at fair pricing and have built some strong long term relationships at the coffee farms, we deal directly with the farmers and visit the majority of them on a yearly basis to help them grow and develop their crops  this is the future , our customers appreciate the traceability and sustainability of our products and the platforms that we have helped to create .

Q: What are some of your “keys to success” in building your customer base?

Two of our success factors are “delivering on your promise” and secondly follow through and follow up with your communications every day, close tasks out!

Q: Is there anything about your business that you feel makes it special?

We pride ourselves on attracting and retaining talented (people), we work together as one big team with no egos!

Q: Where do you see your business in the next year? In the next five years? In the next ten years?

As the Australian Coffee Market continues to grow, I see Black Bag Coffee Roasters expanding into the Asian and International marketplace, we do Coffee well in Melbourne. Australia and we do it with great passion, we have the capability and capacity to take our amazing roasted coffee products to the rest of the world and we look forward to that opportunity !

Lance Brown

Lance Brown
National Business Manager
Black Bag Roasters
16 River Street
Richmond VIC 3121