Q: Can you please tell us a little bit about yourself (personally and professionally)?
A: Personally, I have a passion for mentoring young entrepreneurs and assisting in both their personal growth and their professional growth. To nourish myself, I travel, hike, sail and regularly attend personal growth and development immersion programs. Professionally, I founded, Rosenbaum IP, P.C. in 1988 with the vision to combine my professional legal skills with my scientific training and technology experience. Our focus is to create intellectual property assets that maximize IP portfolio value to achieve our client’s business outcomes. With particular expertise in the life sciences, semiconductor processing and Internet-based technologies, we provide a full spectrum of intellectual property legal services in a wide array of fields from biotechnology to semiconductor processing.
Q: How did you get started in this business?
A: I left my Ph.D. program in Pharmacology and Toxicology before the emergency of the biotechnology industry and was seeking a career in which I could leverage my scientific training and curiosity with my native analytic and communication abilities. With the advice of several mentors, I was led to the patent, trademark and copyright (as it was called prior to being known as “intellectual property”) area of legal practice. This led me to attend law school and then in 1984 to my first position as a patent attorney. My introduction to the practice of patent law was an immediate immersion into two technology areas that I had no training in: semiconductor processing and mining chemicals. This challenge opened my eyes to the enormous opportunity to learn new technologies and utilize my training in chemistry as a foundation to learn new technology areas. Even after so many years in practice I continue to leverage these skills and place a premium on new hires in our firm that demonstrate similar abilities.
Q: Can you describe your customers / what type of customers do you have?
A: Our ideal clients are post-Series A pre-revenue companies through established commercial companies, universities and research institutions. Our clients value our experience in navigating with them through the lifecycle events of their company’s maturation and development.
Q: What are some of your “keys to success” in building your customer base?
A: Our culture. Our Firm’s culture is founded upon a set of “Above the Line Principles” that apply to every interaction we have with our clients, with each other and with ourselves. These Above the Line Principles are as follows:
- Accountability …. See it, Own it, Solve it, Do it
- Become part of the Solution
- Act Now!
- Ask “What else I can I do?”
- Ask “What can I do better?” and “What coaching do you have for me to do it better?”
- Personal Ownership
- Reject Average
- Show others you care!
Q: Is there anything about your business that you feel makes it special?
A: Our Above the Line Principles are universal. We communicate these principles to our clients as part of the onboarding process with a new client, we communicate these to new hires and we consistently renew our individual commitment to them within the Firm. This consistency aids in establishing and maintaining trust with our clients and each. Trust is crafted through consistently applied transparency and communication. We accomplish this by having multiple points of communication with each client that keep them fully informed of the progress the representation, deliver what we committed to deliver at a cost we committed to charge. There are no surprises!
Q: Where do you see your business in the next year? In the next five years? In the next ten years?
A: The IP area is witnessing a generational evolution. Globalization of intellectual property assets and the changing value of those assets is occurring rapidly. These changes and how we respond to them will shape our future and have a profound impact on our firm. The role of “big data” in the IP field is at the beginning of both definition and utilization. In addition to expanding our international clientele and forging alliances with IP firms overseas, we are working to integrate analytic tools into our information delivery and strategic portfolio building in a manner that delivers even greater value and actionable information to our clients.
As technology continues to permeate human endeavors, the role of Intellectual Property is becoming an even more significant aspect of business as well as social, economic, governmental effect and policy. I expect our firm to continue to grow and evolve in concert with the changes in the IP field and in alignment with our clients in a manner that ensures we consistently maximize the value-focused service we deliver to our clients.