Manchester based The Insights People announce the launch of Parents Insights, a joint venture between FanFinders

The International Trade Council - a peak-body, non-profit, international chamber of commerce. Dedicating to assisting businesses overcome technical barriers to trade, expand into new markets and connect with other businessesThe Insight People who recently announced securing six figures of investment have today announced a joint venture with FanFinders, to bring together a unique set of resources and skill sets which facilitates this exciting new venture. Parents Insights is the most comprehensive and dynamic market intelligence resource for all things parenting, mum and baby, and access to the portal will provide companies with direct, real-time data and insights that will enhance their knowledge and allow them to gain a comprehensive and in-depth knowledge of their target audiences attitudes, behaviours and consumption.

FanFinders, the dynamic MarTech start-up behind the unique ‘value exchange’ model, owns and operates the fastest growing parenting club in the UK, Your Baby Club, brings to the table access to their 2 million members.

As a market research and insights agency, The Insight People have gained a reputation for delivering the most comprehensive and dynamic market intelligence to their clients, with them producing not only quarterly insight led reports but also making the data available to clients enabling them to access and interrogate the data to their own specific needs and requirements.

Nick Richardson, CEO of The Insight People says “Parents Insights will be the most comprehensive and dynamic form of market intelligence on parents and young children. Providing insight led reports and client access to real-time insight into parent’s and their eco-systems. We will survey 125 parents every single week (more than 6,000 a year) and produce four insight led reports per quarter, focusing on expecting parents, new-born babies, babies and toddlers. In addition to these reports we will also make all of the data available to clients via our real-time portal, which will enable subscribers to access and interrogate the data to their own specific needs”

Between them, FanFinders and The Insight People already work with the likes of Sainsbury’s, Tesco, Amazon, DC Thomson, Finsbury Foods and Penguin Random House to name but a few.

Alec Dobbie FanFinders CEO says ‘There is no doubt that in today’s increasingly competitive marketplace, up to date and tailored insights can be the difference between success and failure. At FanFinders our unique method enables clients to generate specific insights, but the development of the Parents Insights gives clients access to comprehensive data across the entire parenting spectrum. The development of the portal is already anticipated by clients as the missing piece they need, with many excited to try out the clever tool via the free 5-day trial.’

For more information on Parents Insights please visit

For more information, please contact or call 0161 660 7691

About The Insights People
The Insights People is a market research and insight specialist, launched in 2016. The business is made up of three strands – Bee Industrious a market research agency providing clients with bespoke solutions. Kids Insights the most comprehensive and dynamic market intelligence solution for all things kids, tweens and teens. Parents Insights the newest and most comprehensive intelligence on expecting and new parents.

The business is headed by former MMU graduate and current University of Bolton EMBA student Nick Richardson who moved back to his native Manchester to launch the agency late 2016. The agency which is based in Manchester city centre has a core team of six, with an extended team of 40+ research specialists and has a stellar client list which includes Brookson Finance, DC Thomson, Finsbury Foods, Guinness World Records, Quintessential Brands, National Food & Skills Academy, Penguin Random House, SuperAwesome, Turner, Walker Books and Warner Bros.