Webinar: How B2C strategies can boost B2B e-commerce

On the 1st of December Elin Skogh-Olin, Digital Strategist at Knowit, and Mårten Bokedal, Director Product Strategy at Optimizely, shares their experience and expertise of B2B e-commerce.

We talk about how to avoid pitfalls when creating a user centric site for B2B customers. We look into how digital commerce for B2B and B2C differ but also how the industry can learn from consumer-focused e-commerce. We share examples of strategies from companies in various industries and explore one of our cases. A case where Knowit and Optimizely helped a client design and implement a user-friendly e-commerce site for both B2B and B2C customers.

What will you get out of the webinar?

• An understanding of the driving forces and trends in B2B e-commerce.
• An understanding of the opportunities and threats, based on a study of 600 companies.
• Examples of strategies and e-commerce implementation from companies in various industries.
• The opportunity to ask some of the best in the business questions.

It doesn’t matter if you already have an e-commerce site or are thinking of taking your business online, this will be a great event for you.

The webinar will be held in English on December 1st, 8.30-9.30.

We hope to see you there!