Southeast Asia has seen a significant resurgence in mandarin imports during the 2023/24 season, following two years of decline, signaling exciting opportunities for new trade partners. In the first 11 months of this season (July 2023 – May 2024), key importers in the region, excluding Vietnam, have imported nearly 440,000 tons of mandarins, reflecting an 8% increase compared to the previous season. If current trends continue, the final figures may approach the record 2020/21 season, which saw over 500,000 tons imported.
The potential for mandarin imports in Southeast Asia, excluding Vietnam, is substantial, with the region capable of importing up to 800,000 tons per season. This figure is comparable to the annual imports of major markets and exceeds the combined imports of other regions such as the EU and the US. The rapid growth of consumer markets in Southeast Asia in the coming years offers promising opportunities for new suppliers to enter the market.
Countries such as the Philippines, Indonesia, Thailand, Malaysia, Hong Kong, and Singapore have all seen increased citrus import volumes since the 2018/19 season. While the Philippines and Thailand have experienced steady growth, other nations in the region have seen substantial increases in their import figures.
China remains a key supplier of mandarins to Southeast Asia, providing a significant portion of the region's imports. Chinese mandarins are available throughout the year, with peak supply periods in December and January. Southern Hemisphere countries, including Pakistan, contribute to the market from July to October, creating a dynamic trade environment with competitive opportunities for new suppliers.
Although North African products currently hold a small share in the Southeast Asian market, there is considerable potential for growth. Recent developments include expanded access for citrus fruits from North Africa in key markets like the Philippines, with further opportunities expected in other countries soon.
A special online training session, "Navigating the Southeast Asian Fruit & Vegetable Market: Opportunities for New Suppliers," will be held on August 7. This event aims to provide valuable insights and strategies for exporters interested in capitalizing on the growing demand in Southeast Asia.
The revitalized mandarin market in Southeast Asia presents an array of opportunities for new and existing suppliers. With its robust growth and evolving consumer preferences, the region offers a fertile ground for expanding trade and capturing significant market shares.
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