Japan is taking bold steps to expand its seafood exports by tapping into new markets across Asia, the U.S., and Europe. Led by the Japan External Trade Organization (JETRO), this strategic initiative aims to strengthen Japan's global trade presence, following a recent shift in market dynamics.
Previously, China was Japan's largest market for seafood exports. However, after the introduction of an import ban last year, Japan has swiftly responded by diversifying its export destinations. This proactive approach has already shown positive results, with exports to the U.S., Canada, Thailand, and Vietnam gaining momentum.
JETRO Chairman Norihiko Ishiguro highlighted the success of these efforts, stating, “While the transition from the Chinese market is ongoing, we’ve seen strong growth in alternative markets, significantly boosting our global trade efforts.”
Backed by government support, JETRO has launched an extensive promotional campaign, showcasing Japan's high-quality seafood in over 70 cities worldwide, including key locations like Davos and San Francisco. The organization has also hosted 170 events, bringing international chefs, influencers, and buyers to Japan to experience its seafood offerings firsthand. These initiatives have already helped Japan recover 20-30% of the scallop exports initially impacted by the Chinese ban.
Looking ahead, Ishiguro is optimistic about Japan's seafood trade, emphasizing the vast potential for growth in new markets. “The global demand for Japanese seafood is strong, and with our continued focus on expanding our trade partnerships, we are confident in quickly bridging the gap left by China’s ban,” he said.
In 2022, Japan exported 87.1 billion yen (approximately $592 million) worth of aquatic products to China. While exports have since shifted, Japan’s efforts to cultivate new markets are expected to drive continued growth and success in the global seafood trade.
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