Areas of Focus

The following Strategic Areas of Focus establish guidelines for programmes and services provided to members of the International Trade Council:


  • Promote the development of educational tools that teach good corporate governance.
  • Support legislators and businesses to work more effectively, creatively and collaboratively.
  • Determine the need for, encourage, and carry on research in areas of innovation.
  • Share information on trade-related standards and regulations.
  • Create partnerships with appropriate educational institutes and non-profit organisations.
  • Engage in other educational advisory services and activities from time to time.
  • Nurture future leaders.

Community Development

  • Prioritise the development of human and economic resources.
  • Coordinate workforce and business development strategies.
  • Promote understanding and nurture bi-national business growth.
  • Publicise cultural, educational, social, and geographical opportunities of constituent members.
  • Provide technical assistance to federal, state, and local governments; funders; and non-profit agencies.
  • Promote initiatives that improve infrastructure.

Economic Activity

  • Provide legislators and businesses with the appropriate tools to support their economic development plans.
  • Assist with business planning for pre-venture and existing business developments.
  • Develop public-private partnerships committed to improving and diversifying local economies.
  • Research new technologies that have the potential to impact economic growth.
  • Increase export and bilateral trade opportunities.
  • Promote long-term economic competitiveness.


  • Promote the development of commercial solutions to environmental challenges.
  • Provide assistance in green building and infrastructure design and planning.
  • Advance industry standards, regulation and public policies that ensure vibrant, just, and sustainable economies.
  • Assist mentors help their mentees build critical communications, advocacy and business skills and develop strategies that advance their work while focusing on the triple bottom line.