American human rights advocate to inspire business leaders

The International Trade Council - a peak-body, non-profit, international chamber of commerce. Dedicating to assisting businesses overcome technical barriers to trade, expand into new markets and connect with other businesses.

WINNIPEG – January 18, 2016 – Renowned American civil rights advocate, Dr. Gerald Durley will teach business leaders at Winnipeg’s Centrallia 2016 why strong human rights makes for good business.

As a student in August 1963 Dr. Durley was in the crowd to hear Dr. Martin Luther King’s “I have a dream” speech. Durley went on to dedicate his life to civil rights becoming a legendary “warrior/prophet” minister. For more than a quarter of a century he has embraced and encouraged an entire generation of Americans in his unique brand of civil and human rights-based leadership.

“It seems only appropriate on this day – Martin Luther King Day – that we announce that Dr. Durley will be the keynote speaker at Centrallia 2016,” says Mariette Mulaire, CEO of the World Trade Centre Winnipeg, host of the international business forum.

“I’ve heard him speak and I can see that Dr. Durley is passionate about making a difference in people’s lives. He not only inspires, but moves audiences to action, offering practical and effective approaches to driving better business outcomes by paying attention to human rights,” says Mulaire.

See Dr. Durley’s video HERE.

Durley will tell hundreds of business leaders from around the world that the best business relationships are based on people who can trust each other and who have an opportunity to meet each other face-to-face, that forums like Centrallia offer.

Registration is now open for Centrallia 2016, which will take place at the newly renovated RBC Convention Centre on May 25-27, 2016.

Centrallia, the global business-to-business forum is expected to draw 700 businesses from 30 countries, where in 21/2 days of face-to-face meetings they will participate in over 5,000 one-on-one meetings. The only event of its kind in Canada, Centrallia is designed to create opportunities for local businesses to develop new opportunities locally, nationally and internationally.

This year’s conference theme will highlight business opportunities around two special themes. The first is on servicing the needs of northern communities and improving economic conditions throughout the Arctic. Leading that discussion will be internationally recognized Arctic specialist Dr. David Barber of the University of Manitoba. The second study opportunities related to north-south trade, and the dynamics of economic blocs in the Americas: NAFTA, Mercosur and the Pacific Alliance.

Previous Centrallia keynote speakers have included Malcom Gladwell and Ken Blanchard. Additional 2016 speakers will be announced in the coming weeks.

An early bird conference rate of $1,200 per person is available until January 31, 2016. To register or learn more about the 4th edition of Centrallia, see

Since 2010, Centrallia has been successfully bringing hundreds of businesses together to help build connections and foster business alliances.  Centrallia is an international business-to-business forum focused on generating trade and business development opportunities for companies. The format is simple and effective: each company receives up to fourteen 30-minute meetings with potential partners of choice. The full program includes targeted one-on-one meetings, a conference component, renowned key note speakers, a trade show, excellent meals and world-class networking events. It is created and hosted by the World Trade Centre Winnipeg.

WTC Winnipeg is a member of the World Trade Centers Association, the leading international trade network, representing more than 300 World Trade Centres in nearly 100 countries. WTC Winnipeg provides support to Manitoba-based companies looking to grow their business and provides services to international companies interested in doing business with Manitoba companies.

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For more information, please contact:

Christelle Mekoh
Manager, Communications
World Trade Centre Winnipeg
(204) 289-4081

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