PūREARTH wins coveted top beauty awards in 2014

PūREARTH, a newly launched wild harvested, ethical skincare and wellness brand has beaten top competition to win multiple awards for its skincare products in both the men’s and women’s categories.

Recently launched in Hong Kong in late 2014, PūREARTH has won the prestigious Harpers BAZAAR  Beauty Top 100 2014  in two categories, as well as an award at the GQ Mens Grooming Awards 2014.

PūREARTH Wild Rosehip Seed Oil bagged the Harper’s BAZAAR 2014 Beauty HOT 100 BEST FACE OIL, being described as (Making) the skin look radiant, clear and nourished in just one night”

Harper’s BAZAAR 2014 Beauty HOT 100 BEST LOTION (DRY SKIN) was awarded to the PūREARTH Mandarin Body Butter.  The judges summed up the butter, writing that “It’s the kind of herb-y we like – it smells real without the artificial sweetness, which is not a surprise considering the product is 100 percent organic. Instantly quenches parched, wintery skin.”

In the same month, PūREARTH’s Himalayan Salt Body Polish received the GQ 2014 Mens Grooming Award in the Body Grooming category, with GQ expressing the polish as “Naturally sourced ingredients, cedar and cinnamon essential oils…feels like a burst of freshness from the Himalayan wild”

Kavita Khosa, Founder and Creative Director, PūREARTH added by saying, “We have won three different awards within the same month from two very prestigious publications on merit and  without any commercial exchange. We see this as a validation of our commitment to the highest standards of ethics and excellence.  It’s such a joy to know that your vision has found resonance with the experts in the industry. It is very humbling and encouraging.

These awards are an indication of the paradigm shift towards niche brands like PūREARTH. This is a win for all the strong beautiful women who work hard in harvesting and producing these amazing products.. I am grateful to all the women who have been instrumental in PūREARTH receiving these awards.”

About PūREARTH

PūREARTH is born from a desire to reconnect with the Earth. It promises purity, as it is conscious of the fact that nearly 70{bfa08a400c7550404055ff04715e84c9172815d33c25eb3b84e230636ecdc007} of what one applies onto their skin is absorbed into the bloodstream.

The safest sustainable skincare and wellbeing products found on the planet form the cornerstone of PūREARTH’s ethos. The products harness the potency of natural resources that are wild harvested or gathered at altitudes of over 7000 feet in the pristine Himalayas.

The products are made by hand in small batches. They are made by people and not in factories. The brand partners with micro-credit and women savings and self-help groups in the Himalayas, enabling marginalized producer groups to engage with urban markets on fair terms. Their purpose in doing so is to empower women through fair trade not aid.

PūREARTH is a member of the International Trade Council.

The International Trade Council - a peak-body, non-profit, international chamber of commerce. Dedicating to assisting businesses overcome technical barriers to trade, expand into new markets and connect with other businesses.